About

RESON helps organizations leverage Internet and Mobile communication technologies to increase impact and scale operations in a sustainable manner. We consult to socially focused organizations, non-profits, governments and NGOs in the areas of Awareness, Campaigns and Metrics over Mobile and Internet.

RESON is a service of Resdida Development, Inc (RDI). RDI’s programs directly address the problem of a lack of information reaching poor and marginalized communities, particularly in rural areas, which creates and perpetuates poverty.

To accomplish this, RESON assists organizations with strategy, program design, program management, content placement, SEO and the collection of metrics. RDI also works with Resdida, LLC to develop technologies and make local customizations to existing technologies that help to better meet the needs of the rural marketplace.

Resdida Development, Inc has applied for 501c3 status and is a fiscally sponsored project while awaiting the IRS ruling. Resdida Development, Inc is based in the San Francisco Bay area and is connected via a services agreement to Resdida, LLC a for-profit social benefit enterprise focused on the technical aspects of information delivery to emerging economies.

For more information or to contact RESON, please email info@reson.us

Services

In both Mobile and Internet, we offer our expertise in the following areas:

* Strategy
* Program Design
* Project Management
* Success Metrics
* SMS Mobile Campaigns
* Online Video Campaigns
* Mobile Communication Channels
* Online Video Awareness (PSAs)
* Bi-directional mobile communications
* Search Engine Optimization (SEO)
* Social Networking Strategy
* Field Data Management

Team

Gavin White
Gavin White is CEO/Co-Founder of Resdida, LLC and Resdida  Development, Inc. He has held the positions of CEO at Video Volunteers, Chief Marketing Officer at Acumen Fund, and Vice President of Marketing and Global VP of eCommerce for Credit Suisse Asset Management. Gavin was a Producer for European Business News, and has consulted to Fortune500 companies in communications, marketing and eCommerce. He has worked in the non-profit sector in USA, Australia, Central America and the Balkans, and is a documentary filmmaker. He is a graduate of Newcastle, LaTrobe and Melbourne Universities.

Karen Vincent
Karen Vincent is the COO/Co-Founder of Resdida, LLC and Resdida Development, Inc. A serial entrepreneur, Karen has founded companies in the area of Geographic Information Systems, intelligence, metrics, reporting, and systems integration. With a background in emergency services, she has consulted internationally with many federal, regional, state and local agencies to improve operations through better data management and analysis. Karen holds graduate degrees from Santa Clara and Southern Illinois Universities and a BA from Augustana College.

Charles Baker
Charles is an experienced digital media professional; specializing in video content licensing, audience development, online advertising, branded entertainment, and social media. He has worked on digital content initiatives with hundreds of companies and organizations; including PBS, the BBC, UNICEF and many others. Charles has worked for various internet-based start-ups; that were funded by New Enterprise Associates, Redpoint Ventures, BV Capital, Greycroft Partners, and other private investors.